So Natural, an Australian food brand which produces organic products, is part of Freedom Foods Group Limited, a diversified food company operating within the health & wellness sector. So Natural was formed in 1991 when it started producing soy milk. Other brands within the Freedom Foods Group include Norganic, Crunchola, Australia’s Own, and a2 Milk.
In 2004, So Natural gained wide publicity in Australia when it announced an equity deal with Australian swimmer Ian Thorpe, in which Thorpe was offered a stake in Freedom Foods Group, initially worth A$1.1m in return for the use of his name and image on their products. The 15-year deal covers markets across East and Southeast Asia where Thorpe is widely popular and could expand Thorpe's share in the venture to 50% depending on its commercial success.[1]
Freedom Foods Group Limited is listed on the Australian Stock Exchange. The Perich family of Leppington, who appear annually on the BRW Rich 200, have a substaintive holding in the company.[2][3][4][5]